This project was made in my time working with the company Sayollo, an Israeli startup that specialize in in-game native ads and its main product gComm the first-ever purchasing platform of real-life products sold directly inside mobile games.
Download CVDemonstration of how Sayollo's platform can work inside the mobile game Fortnite.
Sayollo's solution for abandoned carts in online commerce platforms like Amazon.
Different brand campaigns in the Uber app and Uber Eats with eCommerce purchases.
Mobile
Sayollo
UX, UI, Demo Video
Figma, Photoshop, Illustrator, After effects
Research Uber and Uber eats company and apps and find channels in which Sayollo can integrate and offer new revenue channels. Uber requested that we introduce a gamification aspect to their app and help get more orders through their Uber Eats as well.
Research Uber and Uber eats company and apps and find channels in which Sayollo can integrate and offer new revenue channels. Uber requested that we introduce a gamification aspect to their app and help get more orders through their Uber Eats as well.
This was a rather difficult matter because we were given a small space for our game and therefore smaller even for our in-game ad but I managed to get just enough.
Having talks with Uber they explained that the Uber app serves both drivers and riders, while each part of the Uber target market has its own characteristics, they also overlap in many ways. Uber's marketing strategy places product at the center and anything other should only enhance the experience. the company’s strategic expansion with Uber Eats also opened different revenue channels.
Gamer
Shopper
Tech-savvy
Get to my desired location on time with no delays, track my driver and plan my schedule accordingly, make the most out of the time riding in an Uber ride.
Find and order food using Uber Eats, tracking my order and have it delivered.
Low income cant spend too much on none essentials, A lot of dead time when waiting for a ride, riding or picking up food.
By taking our platform and integrating it into Uber and Uber Eats we offered a full consumer journey from native awareness campaigns to multiple revenue channels without interrupting the riders experience .
Create a new commerce experience for Uber users with gamification and native awareness brand campaigns through out Uber and Uber Eats App.
Find the right timing in-app to offer the right product for each individual user without interrupting the rider's journey, and enhancing the experience instead.
The game needed to be Hyper-casual, take small room and match the Uber brand guide lines to create a seamless experience for the users, while still offering commerce revenue .
Design custom made game that takes place in the free space in the app when the riders are either waiting for the ride or in transition. and would offer contextual products based on location.
Uber provides the platform and Uber Eats products and Sayollo helps promote and sell them in various channels through their Apps.
Uber and partners awareness campaigns inside the Uber app during rides.
Provide an In-App Hyper casual game to pass the user time and offer rewards.
Sell different brands products to users through out a user journey.
After reaching your destination go to the assigned location and pick-up your product.
For this Project I had to create 3 different use cases and brand partners campaigns that consisted of UX/UI workflows, wireframes, screens, animations and interactions that would demonstrate this seamless integration with Uber through a simple to understand but comprehensive short video.
For the first Coca-Cola campaign I made a hyper-casual hangman type game that would pull the user's contact list and choose someone's name at random and the user would have to guess before the bottle is empty, this game would lead to a campaign that promotes new flavors and share them with their contact.
For the second Coca-Cola campaign I made a hyper-casual rhythm type game that would lead to a user acquisition form for the upcoming Coca-Cola Music event.
Overall the meeting with Uber went great and they were very pleased with the ideas that were presented, they approved them and the partnership was formed this led to campaigns with multiple international brands inside the Uber app.
Demonstration of how Sayollo's platform can work inside the mobile game Fortnite.
Showcase Sayollo's solution for abandoned carts in online commerce platforms like Amazon & etc.
Different brands campaigns in the Uber app and Uber eats with eCommerce purchases.
Demonstration of how Sayollo's platform can work inside the mobile game Fortnite.
Showcase Sayollo's solution for abandoned carts in online commerce platforms like Amazon & etc.
Different brand campaigns in the Uber app and Uber Eats with eCommerce purchases.
App UX design for smart home devices, that allows the users to operate & monitor their home and all their devices in one app through their phone in the easiest way possible.
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Redesign Sayollo's embedded commerce platform with new features like multiple products and categories, addition of cart, purchase history, FAQ, Chat and Order Tracking.
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Design user experience and interface for Desktop and Mobile.
Branding, typography, logo design, marketing campaign and more.
Modeling, animation, character design and 3d products.
